A blend that drives change
We specialize in combining business acceleration, brand evolution, and creative campaign development.
We act as partners to internal, external, or hybrid teams, collaborating across the entire journey — from strategic business definition and brand development to campaign creation and execution.
With decades of experience leading brands and projects, we bring together strategic clarity and creative execution, ensuring every message contributes to the business objectives.
From business strategy to go-to-market execution
*Trabajos realizados como ejecutivos de Artear y The Walt Disney Company
We connect
We understand your current situation, vision, needs, context, objectives, and challenges.
/Deep analysis/
We co-create
We define a direction together with your team, without imposed rules.
/Shared strategy/
We evolve
We take action
We review, optimize, and rebuild with more efficient solutions.
We build campaigns, ideas, and tools that deliver results.
/Impactful execution/
/Sustained innovation/
Our approach
We connect
We understand your current situation, vision, needs, context, objectives, and challenges.
/Deep analysis/
We co-create
We define a direction together with your team, without imposed rules.
/Shared strategy/
We evolve
We take action
We review, optimize, and rebuild with more efficient solutions.
We build campaigns, ideas, and tools that deliver results.
/Impactful execution/
/Sustained innovation/
Our approach
About us
We are a boutique studio founded by former Disney and Deloitte executives, with decades of experience leading major franchises and streaming launches across Latin America. We believe that results come when strategy, brand, and creativity work as one. We integrate seamlessly into internal or external teams to align strategy and execution from the start.
This blend of global experience and entrepreneurial spirit defines how we work: creativity guided by a clear strategy focused on generating real impact.
Natalia Scalia
founder & HEAD OF STRATEGY
Expert in streaming and subscription models. Digital Business Strategist. Business Development. New Market Launch. Growth & Digital Transformation.
Hernán Ordoñez
BRAND STRATEGY & CREATIVE
Brand strategy, positioning, and evolution. Design and execution of integrated plans. Project management and resource optimization. Creative direction.
Lucas Barros
DIGITAL MARKETING & CREATIVE
Digital marketing and creativity. Campaign and content development. Strategies to connect brands with audiences and achieve measurable, sustainable results.
Marcelo Scalia
fundador & tech strategy advisor
Specialist in digital innovation and adoption of cloud and AI strategies. International experience in financial services, telecommunications, and mass consumption.
