Creative Portfolio
Blending business strategy with creative impact
Key Visual
To capture the essence of Coppola: El Representante, we recreated the visual language of the ’90s. from wardrobe and lighting to textures and props evoking the golden era of Argentine showbiz.
A dedicated marketing shoot was produced, directing the main cast to portray the characters’ iconic energy and eccentricity.
The result: a vibrant and nostalgic set of key visuals that instantly connect audiences with the humor, excess, and charisma of the time.
Coppola: El Representante
Trailer
Coppola, el representante
The trailer for Coppola, el representante contrasts the wild euphoria of success with the chaos that surrounds it, a world of excess, pressure, and nonstop demands tied to representing the greatest player of all time. Between laughter, late-night parties, and relentless phone calls, we glimpse a man caught in the eye of a storm, juggling fame, money, and ego. Shot with frenetic energy and cinematic flair, the trailer captures both the thrill and the toll of living at the center of football’s most intense spotlight.
Film
Star+ and Disney+ Unification
When Star+ and Disney+ merged into a single streaming platform, we turned a corporate announcement into entertainment itself by integrating the news within Star+’s most-watched and emblematic series: El Encargado. The unification wasn’t just promoted, it was lived inside the story in the most organic way possible, transforming a merger update into a moment of cultural relevance that audiences discovered organically within their favorite show (and anti-hero).
Influencers
To promote the movie, we tapped into an authentic and unexpected influencer moment. Nicolás Tagliafico (World Cup champion and Argentina National Team player) was hosting a casual movie trivia on his stream when someone asked why he hadn’t watched Avatar 2 in theaters. His reaction went viral: visibly indignant, he replied that he was “a bit busy winning the World Cup” at that exact time.
Because really, only one excuse could justify not watching Avatar 2 in theaters: winning the World Cup.
The audience loved it. Comments flooded in saying they couldn’t believe how they’d “fallen into” a piece of advertising without realizing it, admiring how cleverly the moment had been crafted to feel completely organic.
Avatar 2 arrives to Disney+
Guerrilla
To promote a Mexican rom-com about two neighbors who start their relationship on the wrong foot and end up in an all-out “war” next door, we launched a guerrilla campaign inspired by the classic elevator notes that neighbors use to air their intimacies and accusations.
These notes were plastered across Mexico City as guerrilla pieces, imitating real neighbor feuds in public spaces. Each handwritten message revealed a flaw or characteristic of the other.
Every poster featured a QR code that sparked the audience’s curiosity, because everyone loves a bit of gossip. Scanning it led directly to the scene from the series, showing the exact moment behind the accusation. The result: people didn’t just see the fight; they became part of it, uncovering the story one juicy note at a time.
Between 2 walls
Social Media
To position Disney+ in Latin America as something different from the classic Disney brand: younger, bolder, and more digital. We decided to “make a mistake.” A tweet announcing the platform’s launch date in the region was “accidentally” published with the label “[DO NOT POST],” followed by a thread where Disney’s global and local brands and talents joined in to laugh about it. It became a two-day trending topic with multiple keywords (Disney+, [DO NOT POST], Marvel, Disney, Tom Holland) as brands and influencers created their own versions of “[DO NOT POST]” to share their messages.
Thousands debated whether it had been a real error or a marketing genius move. In the end, “[DO NOT POST]” became part of internet history and even Gemini now registers it as a viral.
Announcing Disney+ in Latam
Between 2 walls Series
To promote a Mexican rom-com about two neighbors who start their relationship on the wrong foot and end up in an all-out “war” next door, we launched a guerrilla campaign inspired by the classic elevator notes that neighbors use to air their intimacies and accusations.
These notes were plastered across Mexico City as guerrilla pieces, imitating real neighbor feuds in public spaces. Each handwritten message revealed a flaw or characteristic of the other.
Every poster featured a QR code that sparked the audience’s curiosity, because everyone loves a bit of gossip. Scanning it led directly to the scene from the series, showing the exact moment behind the accusation. The result: people didn’t just see the fight; they became part of it, uncovering the story one juicy note at a time.
Guerrilla
Events Coverage
